Out-of-home advertising

Digital and classic out-of-home advertising with precision – from digital large-screen displays in city centres to local billboards and public transport.

What you get

  • Access to Sweden's entire DOOH and OOH network
  • Real-time geo and dayparting targeting
  • Creative adaptation per location and time of day
  • Measurement of reach, frequency and contacts

FAQ

Is DOOH more expensive than traditional OOH?

No – but it is often more efficient per krona, since you only pay when the right audience passes by. We always compare both options.

Can you run out-of-home in smaller municipalities?

Yes. We have local networks in all 290 municipalities – from classic billboards to digital screens in ICA, OKQ8 and public transport.

How fast can a campaign go live?

Programmatic DOOH goes live within 24–48h. Classic OOH requires 2–3 weeks for print and setup.

Ready to get started with ooh & dooh?