Press release · Stockholm, 14 November 2025
Sogram Invest AB and Affiliated Group AB launch the joint venture Adyllic.com – specialists in iGaming advertising
Sogram Invest AB and Affiliated Group AB today announce the formation of the joint venture Adyllic.com, a provider of programmatic advertising for licensed gaming, betting and casino companies. The business combines media buying, creative production and compliance control in an offer aimed at one of the most regulated media categories.
The background is that gaming companies today face a media landscape where classic display and social advertising have become harder to use, while requirements for age control, licence control and responsible gambling are increasing across Europe. Adyllic.com therefore builds its delivery on brand-safe, manually reviewed channel environments and on every bid passing market-specific rules before the ad is shown.
An offer built for regulated markets
Adyllic.com works with premium display, video and out-of-home advertising in programmatic channels, supported by a hybrid identity framework that combines deterministic, logged-in identity with probabilistic, cookieless scale. For advertisers, this means reach that does not rely on personal data, and for publisher partners, a prerequisite for wanting to accept gaming advertising at all.
- Sportsbook & betting – player acquisition across the whole season, from pre-season to kick-off.
- Online casino – reach and player activation in accordance with market regulations.
- Programmatic buying – media activation across the funnel, with transparent reporting.
- Display and video – banner, high-impact, in-stream, out-stream and connected TV.
- Out-of-home and DOOH – screens at arenas, in city centres and in public transport.
- Creative studio – dynamic creative optimisation, HTML5, video and high-impact formats.
- Compliance and targeting – market governance, age control and publication precision.
Age control is a central part of the delivery. Demographic age gating is not sufficient in itself, as inventory is often misclassified. Age control is therefore applied at the content level, per market, throughout the campaign period, together with controls for licence, geography and self-exclusion.
Quotes
"We have seen the demand from companies that want to grow but cannot buy media on the right terms. Adyllic makes it possible to reach your audience in environments that withstand a licence review, not just a campaign assessment."
"The gaming industry needs advertising providers who understand the industry, the regulations and the technology at the same time. Through the joint venture, we can combine our experience from gaming and affiliate operations with Sogram's media expertise in one and the same company."
Facts about Adyllic.com
- Founded: 14 November 2025, joint venture between Sogram Invest AB and Affiliated Group AB
- Head office: Stockholm
- Business: programmatic display, video and out-of-home advertising for licensed iGaming companies
- Web: adyllic.com
About Sogram Invest AB
Sogram Invest AB is an investment and development company focused on digital media, brands and media technology. The company works with media planning, ad buying and follow-up, with the goal of creating measurable growth for its clients.
About Affiliated Group AB
Affiliated Group AB is a holding company that builds and manages digital assets, from business concepts and digital strategy to scaling and divestment.
Media contact
info@sogram.se
Logo, images and background facts are provided on request.