Public transport advertising in Sweden
Public transport advertising in Sweden reaches commuters every day, at stations, stops and on the move. We plan and buy digital and printed spaces in public transport across the country and measure the effect.
How we do it
Repeated contact
Commuters pass the same places several times a week, which builds recognition quickly.
Local or national
A campaign can run in one municipality or in several cities at once, with the same reporting.
Digital moves fast
Digital screens in public transport can go live in 24–48 hours and show different messages during the day.
What you get
- Access to Sweden's entire DOOH and OOH network
- Real-time geo and dayparting targeting
- Creative adaptation per location and time of day
- Measurement of reach, frequency and contacts
Price depends on the number of screens or billboards, location, period and whether the campaign is digital or printed. Digital out-of-home can go live in 24–48 hours; classic needs 2–3 weeks for print and installation.
How it works
- 1Strategy meeting, 30 minutes
- 2Commercial hypothesis within 10 days
- 3Launch and testing
- 4Real-time follow-up against your KPI
FAQ
Which cities can we appear in?
We have local networks in all 290 Swedish municipalities. The spaces available in public transport vary by town.
Can the message change during the day?
Yes, on digital screens. Morning and afternoon can have different messages.
How is the effect measured?
We track brand searches and visits via mobile IDs during the campaign and compare with the period before.