Digital screen advertising in Sweden
Digital screen advertising in Sweden, DOOH, shows your message on large-format screens in city centres, stores and public transport. The campaign can go live in 24–48 hours and the message can change at any time.
How we do it
Large format in the city
Digital large-format screens in high-footfall locations deliver visibility at scale.
The right time
Messages can be scheduled by time of day, weekday and location within the same campaign.
Measurable
We track brand searches, store traffic via mobile IDs and sales data, so out-of-home gets its own ROI report.
What you get
- Access to Sweden's entire DOOH and OOH network
- Real-time geo and dayparting targeting
- Creative adaptation per location and time of day
- Measurement of reach, frequency and contacts
Price depends on the number of screens or billboards, location, period and whether the campaign is digital or printed. Digital out-of-home can go live in 24–48 hours; classic needs 2–3 weeks for print and installation.
How it works
- 1Strategy meeting, 30 minutes
- 2Commercial hypothesis within 10 days
- 3Launch and testing
- 4Real-time follow-up against your KPI
FAQ
How is it different from printed billboards?
Digital screens have no print costs, go live faster and can show several messages. Printed billboards suit longer periods in fixed locations.
Can we buy digital screens programmatically?
Yes. Programmatic DOOH is bought as digital media and can be steered by data and time.
Where are the screens?
In city centres, stores, petrol stations and public transport. We have local networks in all 290 Swedish municipalities.