Programmatic DOOH in Sweden
Programmatic DOOH in Sweden means digital out-of-home screens are bought automatically, like other digital media, and steered by time, location and data. Campaigns can go live in 24–48 hours and be adjusted while they run.
How we do it
Buy on data
Impressions can be steered by time, location and data, instead of fixed weekly packages.
Fast and flexible
Live in 24–48 hours, and budget can move between screens during the campaign.
One plan with digital
DOOH can be planned and measured together with programmatic display and video against the same KPI.
What you get
- Access to Sweden's entire DOOH and OOH network
- Real-time geo and dayparting targeting
- Creative adaptation per location and time of day
- Measurement of reach, frequency and contacts
Price depends on the number of screens or billboards, location, period and whether the campaign is digital or printed. Digital out-of-home can go live in 24–48 hours; classic needs 2–3 weeks for print and installation.
How it works
- 1Strategy meeting, 30 minutes
- 2Commercial hypothesis within 10 days
- 3Launch and testing
- 4Real-time follow-up against your KPI
FAQ
How is it different from regular DOOH?
Regular DOOH is often bought as fixed weekly packages. Programmatic DOOH is bought per impression and steered by time, location and data.
How is programmatic DOOH measured?
We track brand searches, store traffic via mobile IDs and sales data, so out-of-home gets its own ROI report.
Does it suit small budgets?
Yes, because you buy impressions instead of whole packages. We suggest a level in the strategy meeting.