Out-of-home advertising for gyms in Sweden
Out-of-home advertising for gyms in Sweden reaches people nearby right when motivation peaks, for example at New Year and after the summer. We pick screens close to the gym and measure new members during the campaign.
How we do it
The catchment area
Screens in stores, public transport and city centres within walking and commuting distance of the gym.
The right season
Campaigns run when more people think about starting to train, and can go live in 24–48 hours.
Members as the goal
We track brand searches, visits and new members during the campaign.
Example placements
Impressions over two weeks in our buying network. Click for formats and reach per channel.
What you get
- Access to Sweden's entire DOOH and OOH network
- Real-time geo and dayparting targeting
- Creative adaptation per location and time of day
- Measurement of reach, frequency and contacts
Price depends on the number of screens or billboards, location, period and whether the campaign is digital or printed. Digital out-of-home can go live in 24–48 hours; classic needs 2–3 weeks for print and installation.
How it works
- 1Strategy meeting, 30 minutes
- 2Commercial hypothesis within 10 days
- 3Launch and testing
- 4Real-time follow-up against your KPI
FAQ
Can we advertise a single gym?
Yes. Locations are chosen around the gym, and we have local networks in all 290 Swedish municipalities.
Can the message change during the campaign?
Yes. Digital screens can show different offers in different weeks or at different times of day.
Can we combine it with digital ads?
Yes. Programmatic on health sites reaches the same people while they read about training.