Programmatic advertising for gambling operators in Sweden
Programmatic advertising for gambling operators in Sweden reaches adult sports fans in the right context and within the Swedish Gambling Act. We buy on Swedish sports sites and steer towards registrations and deposits.
How we do it
Within the Gambling Act
Gambling marketing in Sweden must be moderate and may not target people under 18. Placements and audiences are planned accordingly.
Sports in context
Placements on Swedish sports sites where readers follow football, hockey and results.
Quality over volume
We filter invalid traffic and unsuitable contexts and optimise towards registrations and deposits.
Example placements
Impressions over two weeks in our buying network. Click for formats and reach per channel.
What you get
- Access to over 95% of all programmatic inventory
- Advanced audience targeting and retargeting
- Brand-safe environments and fraud protection
- Live optimisation towards conversion or reach
Price depends on budget, period, audience and formats. After the strategy meeting you get a proposal with channels, estimated reach and how results are measured against your business KPI.
How it works
- 1Strategy meeting, 30 minutes
- 2Commercial hypothesis within 10 days
- 3Launch and testing
- 4Real-time follow-up against your KPI
FAQ
Do you work with gambling advertising?
Yes. Sogram Invest AB and Affiliated Group AB have launched the joint venture Adyllic.com, specialising in iGaming advertising. Read more under Press.
How do you make sure the rules are followed?
Messages and placements are planned around the Gambling Act's requirements on moderation and age limits, and you approve all material before it goes live.
Can we advertise around major sports events?
Yes. We plan reach and budget around the matches and events your customers follow.