Programmatic advertising for e-commerce in Sweden
Programmatic advertising for e-commerce in Sweden is about buying impressions that lead to purchases, not just clicks. We connect your first-party data to the buying and move budget to the channels and audiences that actually sell.
How we do it
Measured against sales
Campaigns are optimised towards orders and order value from your store, not cheap clicks that never buy.
Reach buyers in the right context
We buy on Swedish marketplace and price-comparison sites where people already look for products, and on large news sites for reach.
Re-engage visitors
Visitors who viewed products but did not buy can be reached again with messages that fit where they are in the purchase.
Example placements
Impressions over two weeks in our buying network. Click for formats and reach per channel.
What you get
- Access to over 95% of all programmatic inventory
- Advanced audience targeting and retargeting
- Brand-safe environments and fraud protection
- Live optimisation towards conversion or reach
Price depends on budget, period, audience and formats. After the strategy meeting you get a proposal with channels, estimated reach and how results are measured against your business KPI.
How it works
- 1Strategy meeting, 30 minutes
- 2Commercial hypothesis within 10 days
- 3Launch and testing
- 4Real-time follow-up against your KPI
FAQ
Do we need tracking in place before we start?
It helps, but it is not a requirement. We review your current measurement points in the strategy meeting and suggest what is needed to measure against sales.
Does it work for smaller online stores?
Yes, as long as there is a clear business KPI to steer towards. The setup is adapted to budget and the size of the assortment.
Does it replace Google and Meta ads?
No, it complements them. Programmatic reaches buyers on sites and apps outside search and social, and we report everything against the same KPI.