Video advertising for gambling operators in Sweden
Video advertising for gambling operators in Sweden builds the brand among adult sports fans within the Swedish Gambling Act. We produce and buy video on CTV, YouTube and Swedish sports sites.
How we do it
Moderate messages
Gambling advertising must be moderate and may not target people under 18. Messages and audiences are planned accordingly.
Around the matches
Video is placed around sports content and events your customers follow.
Tested before scaling
Variants are A/B tested on attention and completed views before the budget grows.
Example placements
Impressions over two weeks in our buying network. Click for formats and reach per channel.
What you get
- Strategy for YouTube, TikTok, Meta and Connected TV
- Creative production adapted per platform
- Brand lift and attention measurement
- Seamless integration with other campaigns
Price depends on budget, period, channels and how much production is needed. We have an in-house motion team and produce variants for both social media and CTV.
How it works
- 1Strategy meeting, 30 minutes
- 2Commercial hypothesis within 10 days
- 3Launch and testing
- 4Real-time follow-up against your KPI
FAQ
Can you produce the videos?
Yes. We have an in-house motion team and produce variants for CTV, YouTube and social media.
How are the rules handled?
You approve all material before it goes live, and planning starts from the Gambling Act's requirements.
Can video be combined with programmatic?
Yes. Video builds awareness, and programmatic on sports sites captures the interest.