Programmatic advertising for travel brands in Sweden
Programmatic advertising for travel brands in Sweden reaches Swedes while they plan and compare trips. We buy on travel sites and large Swedish news sites and optimise towards bookings.
How we do it
While the trip is planned
Placements on travel sites where Swedes search for flights, accommodation and destinations.
Season and destination
Budget and messages follow the season and the destinations you want to sell right now.
Bookings as the goal
Optimisation towards bookings and booking value, with re-engagement of people who have not booked yet.
Example placements
Impressions over two weeks in our buying network. Click for formats and reach per channel.
What you get
- Access to over 95% of all programmatic inventory
- Advanced audience targeting and retargeting
- Brand-safe environments and fraud protection
- Live optimisation towards conversion or reach
Price depends on budget, period, audience and formats. After the strategy meeting you get a proposal with channels, estimated reach and how results are measured against your business KPI.
How it works
- 1Strategy meeting, 30 minutes
- 2Commercial hypothesis within 10 days
- 3Launch and testing
- 4Real-time follow-up against your KPI
FAQ
Can we push individual destinations?
Yes. Each destination or trip can have its own audience, messages and reporting.
Does it work for short-notice campaigns?
Yes. Programmatic campaigns can be adjusted continuously as prices or availability change.
Can you reach Swedes travelling abroad?
Yes. We target Swedish travellers on the sites and apps where they plan.