Programmatic advertising for real estate agents in Sweden
Programmatic advertising for real estate agents in Sweden reaches sellers and buyers in exactly the areas where you want more listings. We buy on local news sites and steer the budget towards valuation requests.
How we do it
Area by area
Impressions are limited to the districts and municipalities where you want to lead, with local news sites as the base.
Valuations as the goal
Campaigns are optimised towards booked valuations and enquiries, the steps that lead to new listings.
Boost listings
Individual properties and viewings can get extra reach in the area beyond the property portals.
Example placements
Impressions over two weeks in our buying network. Click for formats and reach per channel.
What you get
- Access to over 95% of all programmatic inventory
- Advanced audience targeting and retargeting
- Brand-safe environments and fraud protection
- Live optimisation towards conversion or reach
Price depends on budget, period, audience and formats. After the strategy meeting you get a proposal with channels, estimated reach and how results are measured against your business KPI.
How it works
- 1Strategy meeting, 30 minutes
- 2Commercial hypothesis within 10 days
- 3Launch and testing
- 4Real-time follow-up against your KPI
FAQ
Can each office have its own campaign?
Yes. Each office gets its area and its reporting, with a combined report for the whole chain.
Can we reach people thinking about selling?
We target areas and contexts where sellers are and optimise towards valuation requests.
Can we combine it with out-of-home?
Yes. Screens and billboards in the same area build awareness, and programmatic captures the interest.