Programmatic advertising for education in Sweden
Programmatic advertising for education in Sweden reaches prospective students where they study, write and read. We buy on Swedish sites with many students and optimise towards applications ahead of each intake.
How we do it
Where students are
Placements on sites and tools students use every day, plus news sites for parents and adults looking to retrain.
Follow the intake
Budget and messages are planned around application periods, when the decision is made.
Applications as the goal
Optimisation towards applications and sign-ups for open days, with reporting per programme.
Example placements
Impressions over two weeks in our buying network. Click for formats and reach per channel.
What you get
- Access to over 95% of all programmatic inventory
- Advanced audience targeting and retargeting
- Brand-safe environments and fraud protection
- Live optimisation towards conversion or reach
Price depends on budget, period, audience and formats. After the strategy meeting you get a proposal with channels, estimated reach and how results are measured against your business KPI.
How it works
- 1Strategy meeting, 30 minutes
- 2Commercial hypothesis within 10 days
- 3Launch and testing
- 4Real-time follow-up against your KPI
FAQ
Can we push individual programmes?
Yes. Each programme can have its own audience, messages and reporting.
Can we reach adults who want to change careers?
Yes. We target contexts and age groups that suit adult education and further training.
When should we start advertising?
A few weeks before the application period, so awareness is there when the decision is made. We plan around your dates.