Programmatic advertising

Programmatic advertising in Gothenburg

Programmatic advertising in Gothenburg reaches people who live and move in Gothenburg, on local news sites and in apps. We limit impressions geographically and optimise towards your business KPI.

How we do it

Local news sites

We buy on Göteborgs-Posten and combine them with national sites where your Gothenburg audience is.

Only where you want to be seen

Impressions can be limited to Gothenburg, parts of the municipality or all of Västra Götaland County.

Measured against business

Optimisation towards leads, sales or visits, with real-time reporting.

Local media in Göteborg

Impressions over two weeks in our buying network. Click for formats and reach per channel.

What you get

  • Access to over 95% of all programmatic inventory
  • Advanced audience targeting and retargeting
  • Brand-safe environments and fraud protection
  • Live optimisation towards conversion or reach

Price depends on budget, period, audience and formats. After the strategy meeting you get a proposal with channels, estimated reach and how results are measured against your business KPI.

How it works

  1. 1Strategy meeting, 30 minutes
  2. 2Commercial hypothesis within 10 days
  3. 3Launch and testing
  4. 4Real-time follow-up against your KPI

FAQ

Can we appear only in Gothenburg?

Yes. The campaign is limited geographically, so the budget does not leak outside Gothenburg.

Which local sites are included?

Among others Göteborgs-Posten. We choose sites by where your audience reads.

How do we get started?

Book a 30-minute strategy meeting. We deliver a commercial hypothesis within 10 days.

Book a 30-minute strategy meeting